In case you’re just starting with SEO, there’s one thing you need to know. As with everything in life, SEO is definitely worth it but it takes time to pay off. However, the best thing about SEO is that, with a few tricks, you can manage to do it by yourself. You don’t need to have years of experience in marketing or to be a web designer.
So, here are 7 SEO tricks that every small business owner should know about:
1. Start Your Own Blog
Have you ever wondered why so many small businesses have their own blog? Yes, that’s right! It’s for SEO purposes. Google loves unique and relevant content. And having a blog is your way to accomplishing it. When this is your first blog, you may be wondering about what you can write about. You can start writing about the new industry trends, new products that have just been launched, offer useful tips and tricks to your audience, among others.
Blogs can also serve another purpose – to set you up as a local authority in your industry. In order to achieve this, you can share them in social media which will get you some backlinks as well as some other website might like what you’re writing and link back you to.
2. Set Up A Google My Business Account
Google has a free service where you can easily get your business website listed. It’s called My Business and after you create an account with Google, your business profile will appear in their local maps.
In case you have a restaurant or a coffee shop, this can help you get a lot of customers since people are already used to search for the nearby places on their smartphones.
3. Build Backlinks
Backlinks are links from other websites that are pointing to yours. This is a great way to establish yourself as an authority in your niche. Besides, it will help you rank higher on search engines.
The best way to start building backlinks is to join and create business profiles in websites like Foursquare, Bing Local, or Yelp. You can also create your own business page on LinkedIn and have your own channel on YouTube.
4. Don’t Forget About Metatags
Although many people believe metatags are worthless, they really aren’t. Metatags include your titles, headers, and description of every page and post you have on your website. Metatags are still an important part of your website since this is the way Google has to know the search terms that are more relevant to your website pages and posts.
5. Ask For Reviews To Your Customers
Having reviews about your business is a very important thing. This can help you have more customers, increasing your revenues, and making your business grow. So, every time you can, make sure that you ask your customers to leave their reviews on either the My Business website or on any other reviews website you have added your business to.
6. Always Mention Your City And State
When you have a local business, you really need to make sure that you always mention the city ad state where you operate. This will help you rank better when people search for your specific service or product in your region.
7. Make Sure Your Site Works on Mobile
Mobile searches and purchases are increasing every year that passes by. So, having a good website designed to work on both desktop and mobile devices is something that you should consider. This is one of the factors that Google is taking into account to rank your website.
Having a website that isn’t optimized for mobile isn’t an option anymore.
As we stated at the beginning, your efforts won’t pay off in the short-term. But if you continue to work hard and learn new things, you’ll see how your website will start ranking higher in the search engines ad you’ll see it grow. we highly recommend WhiteSpark if you are looking for local SEO services.