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Month: April 2017

7 SEO Tricks Every Small Business Needs

7 SEO Tricks Every Small Business Needs

In case you’re just starting with SEO, there’s one thing you need to know. As with everything in life, SEO is definitely worth it but it takes time to pay off. However, the best thing about SEO is that, with a few tricks, you can manage to do it by yourself. You don’t need to have years of experience in marketing or to be a web designer.

So, here are 7 SEO tricks that every small business owner should know about:

1. Start Your Own Blog

Have you ever wondered why so many small businesses have their own blog? Yes, that’s right! It’s for SEO purposes. Google loves unique and relevant content. And having a blog is your way to accomplishing it. When this is your first blog, you may be wondering about what you can write about. You can start writing about the new industry trends, new products that have just been launched, offer useful tips and tricks to your audience, among others.

Blogs can also serve another purpose – to set you up as a local authority in your industry. In order to achieve this, you can share them in social media which will get you some backlinks as well as some other website might like what you’re writing and link back you to.

2. Set Up A Google My Business Account

Google has a free service where you can easily get your business website listed. It’s called My Business and after you create an account with Google, your business profile will appear in their local maps.

In case you have a restaurant or a coffee shop, this can help you get a lot of customers since people are already used to search for the nearby places on their smartphones.

3. Build Backlinks

Backlinks are links from other websites that are pointing to yours. This is a great way to establish yourself as an authority in your niche. Besides, it will help you rank higher on search engines.

The best way to start building backlinks is to join and create business profiles in websites like Foursquare, Bing Local, or Yelp. You can also create your own business page on LinkedIn and have your own channel on YouTube.

4. Don’t Forget About Metatags

Although many people believe metatags are worthless, they really aren’t. Metatags include your titles, headers, and description of every page and post you have on your website. Metatags are still an important part of your website since this is the way Google has to know the search terms that are more relevant to your website pages and posts.

5. Ask For Reviews To Your Customers

Having reviews about your business is a very important thing. This can help you have more customers, increasing your revenues, and making your business grow. So, every time you can, make sure that you ask your customers to leave their reviews on either the My Business website or on any other reviews website you have added your business to.

6. Always Mention Your City And State

When you have a local business, you really need to make sure that you always mention the city ad state where you operate. This will help you rank better when people search for your specific service or product in your region.

7.  Make Sure Your Site Works on Mobile

Mobile searches and purchases are increasing every year that passes by. So, having a good website designed to work on both desktop and mobile devices is something that you should consider. This is one of the factors that Google is taking into account to rank your website.

Having a website that isn’t optimized for mobile isn’t an option anymore.

As we stated at the beginning, your efforts won’t pay off in the short-term. But if you continue to work hard and learn new things, you’ll see how your website will start ranking higher in the search engines ad you’ll see it grow. we highly recommend WhiteSpark if you are looking for local SEO services.

5 things to consider for local SEO

5 things to consider for local SEO

Search Engine Optimization is a must have if you want to get the best of your website, either be more website traffic or popularity. There are some tips to follow in order to achieve that.

As a website owner, the first thing you want to do is to improve your SEO, by doing that the probabilities to show your page as one on the top options in whatever search engine the customer is using are higher.

In this article, we are going to give you 5 tips to have in consideration for boosting your local SEO.

  1. Usage of the right information

In order to provide your website with a lot of incoming users and potential customers you have to provide the right information in every aspect, not only the information on your blog but in the set-up of the actual website.

You have to make sure you provide the location of your business, name, address, and place in order to local SEO find you as a better option for users, this is especially necessary when you don’t have a physic shop of your business in the area.

The keywords are also important, make sure you put the most accurate keywords and not stuffing your website with a lot of them, the more precise they are more are the chances to get viewers.

Finally, the content of your site is really important, you have to be in the perspective of the user and provide the information that will cover their necessities, if not you will lose a potential customer.

  1. Use blogging to improve your physical business

Blogging itself is really helpful to get you customers in general, but having a physical business and blogging constantly new information about it, can improve even more your traffic.

The more active you are on your blog the better the options for local SEO to show you to potential customers.

  1. Be interactive with your customers

This is one if not the most important thing to get you, potential customers and viewers. The interaction with you customers and users can generate more potential customers in general.

Being interactive by commenting with your customers, asking for their opinion of your site or product, is going to give you eventually more credibility and popularity.

To make sure you get good feedback from your customers you have to offer good quality products or services when your reputation is higher according to customers opinions you will be more attractive to local SEO and potential customers in general.

  1. Don’t forget the Social Media

Social media is a must have nowadays to improve business popularity and publicity, the massive impact social media has over business is impressive, in fact, has become a marketing tool for many companies, and the best aspect of them is that are for free.

Through social media, you can interact with your customers, show your product and service if you provide with helpful and interesting information your followers might spread it and make it viral.

The more shares and likes your content receives the more are the probabilities to increase your potential customers and followers.

  1. Interact with other bloggers

Making an alliance with other bloggers with similarities in content it is a great traffic booster, sharing links to each other’s websites might get you both more potential customers.

If you post links on other´s person blog the chances are that their followers might see your content and possibly follow you as well. This is a very popular technique used by many people to increase the credibility and popularity of their websites as well as the local SEO impact.